Food Hunting : The Decent Hawker Dessert

Next, we would like to talk about a Ipoh local hawker stall, The Decent Hawker Dessert, Kei Fong.

About Kei Fong

Kei Fong is one of the oldest hawker stalls in Ipoh. It has a long business history up to 64 years. In 1952, it's founded by Cliff's grandmother. Kei Fong is also a family business which already pass down to 3rd generation. Cliff Tan is the current owner.

Kei fong, also known as Funny Mountain, it has become an Ipoh famous brand that representing Soya Dessert.

Desserts

Kei Fong offers 3 types of desserts to its customers:

A. Soya Bean Milk

B. Soya Bean Curd
C. Cincau

Let's talk about Soya Bean Curd (Tau Fu Fah) & Soya Bean Milk .

Both of them are the signature desserts of Kei Fong. They always strongly recommended by local citizens and loyal customers. Both of them come with different packaging - take away or eat on the spot. Different packages come with different portion. The portion for take away is bigger.

Kei Fong Tau Fu Fah is super duper smooth. You could exactly feel its smoothness and sweetness glides down your throat while eating.

Fresh Soya Bean Milk with white sugar

The packages of desserts. For your information, the small bottle of Soya Bean Milk is 500 ml whereas the large bottle is 1.5l.

Value Proposition

From Kei Fong, you're able to taste the traditional soya desserts All the desserts in Kei Fong are produced through traditional method which pass down from the founder, by using organic raw materials. It is important to emphasize that, every single desserts are produced without using any preservative. In addition, Kei Fong offers drive thru service for its customers without any extra charge. This would provide convenience for customers due to its is hard to find parking lot around that area and Kei Fong always full with line up.

Kei Fong famous with their unique and traditional taste of Tau Fu Fah and Soya. There are using the traditional sekkou (石膏) as one of their main food ingredient that result of the great taste of the desserts. Besides, they do not put in any preservation ingredient to preserve their food. The freshness of the dessert has become one of the product strategy of Kei Fong.

Kei Fong has using price/quality approach to differentiate themselves among other competitors. They priced their product slightly higher as compared with other Tau Fu Fah Sellers and positioned themselves as premium yet traditional dessert for the local in Ipoh.

Testimonials

A loyal customer, Evonne Keok shared her experience at her own blog (http://evonnekeok.blogspot.my/), " I ate this since i was young everytime followed Chien(her friend) came out from kampung to Ipoh town in school holiday."

Local traveler, Wilson Ng and Rachel Ting shared their experience with Kei Fong (http://www.placesandfoods.com/), "I had the Ipoh best Tau Fu Fah and Soya drinks, this will be my favourite pit stop in Ipoh."

One of the customers that we interviewed, Esther, said that, " This stall's Tau Fu Fah is my favourite dessert, I ate it since I was young and I almost come to eat tau fu fah twice a week. It Is very delicious!"

Local channel, 8TV grants Kei Fong as "Best of The Word"